“Leveraging blockchain, distributed ledger technology, and cryptocurrency allows for an entirely new participatory system to exist,” continues Mugavero. “This system removes the need for ‘trusted’ third parties to track and maintain access and ownership, which have proven time and again to betray our trust. Today, our lives are so digital dependent that every industry in the world can leverage this technology in some way.”
Ara Blocks LLC is a subsidiary of Littlstar, a NYC-based company founded in 2014 that creates distribution solutions for media creators and consumers. According to Crunchbase, Littlstar has raised $10.5M from an entertainment and media star-studded group of investors that includes Sony, A&E Networks, WWE, Warner Music Group, and The Tornante Group.
You can find more information on Ara on their site.
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source: https://coincentral.com/sony-disney-backed-littlstar-launches-blockchain-platform-ara-blocks/
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