While the founding members come from a wide variety of industries, one company does not appear on the list, but market observers believe it will play a future leadership role in the Metaverse – Apple.
The tech giant is keeping a low profile on the topic of virtual worlds, but CEO Tim Cook let it slip in January that the company is working on “innovation” and “emerging technologies. The word “metaverse” was not mentioned, but according to Bloomberg, Apple is working on its own headset that will include both AR and VR elements. Market observers see this as a hint. However, there has not yet been an official presentation.
With such a step, Apple would put itself in direct competition with Meta. The social media company made the Metaverse a prestige project and has since invested billions in research and development. However, it remains to be seen to what extent a new competitive situation could arise here.
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