Various features and changes are in the pipeline: the O3 wallet will support domain name transfers by October 15th, and by the end of October users will be able to bid on domain names directly from the O3 wallet. At the moment, domain name bidding must be done from the NNS website.
Currently, users must pay for domain names with GAS instead of the NEO Name Service’s custom NNC token. The NNC token offers certain privileges to holders: it permits them to vote on root domain names, and allows them to receive a cut of auction proceeds.
However, the NNC token will not be accepted as a payment method until users begin buying established domain names, according to the developers:
Users have criticized the NEO Name Service for allocating a large proportion of tokens to itself and its partners. Of the one billion existing NNC tokens, only 10% were sold to private investors — namely exchanges. The remaining 89% of the tokens have gone to the NNS team, its partners, and the NEO Foundation. The team did not run a public token sale at all, although 1% of the tokens were given to the community via an airdrop.
Despite the controversial allocation scheme, the NEO Name Service will likely become an indispensable feature of the NEO blockchain. It follows in the footsteps of the Ethereum Name Service (ENS), which was launched in late 2017, and quickly gained adoption across several Ethereum clients.
Name services are a major step forward in making cryptocurrency a user-friendly technology. However, human-readable names do carry a risk, as they facilitate phishing and spoofing.
source: https://unhashed.com/cryptocurrency-news/neo-name-service-live-bidding-starts-today/
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