Earn as you ride: Continental and HP have developed a blockchain-based data trading platform

The decentralized platform approach based on blockchain technology ensures transparency, security and efficiency: all participants in the distributed ecosystem keep their sovereignty over their data and decide for themselves which data they want to share. There is no storage on a central server. Also, the price of a data package sets each provider itself. The data is transferred from back-end to back-end without any intermediate steps after completion of a transaction and is available in real-time. The solution is attracting great interest not only from car manufacturers, but also from telecommunications companies, electronic providers, cities and agriculture – because the platform is also intended for data away from vehicle data.

Passing on only with the driver’s consent

The principle “Earn as you ride” can increase the volume of data in the backend systems of car manufacturers and thus drive data trade and swarm intelligence. The driver earns credits with the data that he generates on his own. The data can only be passed on to third parties if the motorist has previously consented to this transfer, for example for the improvement of a parking service. According to the General Data Protection Regulation, he can choose for which use cases he would like to share data and for which not. The virtual coins collected in this way can ultimately be redeemed for bonuses. How the data exchange is rewarded, the car manufacturer decides itself.

At the IAA, Continental uses the example of Connected Parking to show how dealing with data for motorists and car manufacturers works – and both benefit from it.

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