Permalink to Goop Goes for Bitcoin, Introduces Crypto to Mainstream Audience: Dash, Litecoin, Ethereum
Lifestyle brand Goop features a new guide to cryptocurrency investing. The online publication posted an interview with Bill Barhydt, CEO of cryptocurrency exchange app Abra, on the “Basics of Bitcoin and Cryptocurrency.” The article is a crypto primer targeting Goop’s wide reach and mainstream readers who have an average household income of $100k+ per year, according to Adweek.
Goop’s founder, Gwyneth Paltrow, tweeted the crypto investment guide to her 2.87 million Twitter followers.
Great piece with @billbarhydt on @goop today https://t.co/cBoeHJ9ts7 — Gwyneth Paltrow (@GwynethPaltrow) November 5, 2018
Says Barhydt,
Abra allows users to buy, store and invest in 28 cryptocurrencies.
You can read the full interview here.
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