WHO: Blockchain and corporate loyalty experts come together to help bridge the gap between the two spaces. Speakers represent executives from Fortune 500 companies such as McDonalds, Walmart, Hertz, HSBC, RewardOps, SPC, and the leading blockchain loyalty company DigitalBits.
Join top executives including Julie Lyle, former CMO of Walmart, Al Burgio, Founder of DigitalBits,
Don Sheluga, Loyalty Operations Director of Hertz, Nadine Rubin, Operations at RewardOps, Peter Nadimi, Senior Counsel of McDonald’s Corporation, Bradley Rotter, Vice Chair of Rivetz, Tracy Leparulo, CEO and Founder of Untraceable, and more as they collaborate in discussions on integrating blockchain solutions for all horizontals in the loyalty sector.
WHAT: Over the course of three days, Loyalty Live will dive deep into various marketing technologies, including blockchain for enterprise with informative sessions and expert panels. Attendees will have the opportunity to familiarize themselves with technology and gain a deeper understanding of how these two spaces could impact daily lives of consumers. Loyalty Live will cover topics like; how blockchain mitigates many challenges brands face with executing loyalty programs, including merging blockchain with existing business systems, tracking systems, lowering transaction fees, improving points liquidity and redemption, reducing consumer friction, and eliminating fraud. Highlighted events include:
WHEN:
Tuesday, October 16 – Thursday, October 18; full agenda here
WHERE:
JW Marriott Chicago ; 151 W Adams St. Chicago, IL 60603
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