KCN Microsoft fights scammers

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The Microsoft-owned search engine and advertising platform Bing Ads blocks cryptocurrency ads. On March 25, the company published an annual report, which states: “In 2018, we suspended nearly 200,000 accounts from the Bing Ads platform, twice the number in 2017. 900 million bad ads and 300,000 bad sites were also removed from our system. To put it in perspective, if one person took a single second to find and take down each bad ad or scammer, it would take them nearly 30 years to remove the same number found by our automated methods in 2018.... Cryptocurrency as an asset class saw a bull run in 2018, increasing valuations multi-fold. The high returns and volatility of cryptocurrencies invited a lot of interest from retail investors and speculators looking to make a quick return. There wasn't much regulatory oversight, and the overall pseudo-anonymity built into currencies like bitcoin made cryptocurrency a prime target for fraudsters and scam artists to defraud end-users. Bing Ads therefore decided to ban cryptocurrency content from our advertising platform and blocked more than 5 million ads containing cryptocurrency content.” More information on the site advertise.bingads.microsoft.com. The news release partner STEX.

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Info: https://advertise.bingads.microsoft.com/en-us/blog/post/march-2019/ad-quality-year-in-review-2018?feed=blogposts