#KCN Renowned designer #MatthewWilliams will use #blockchain #technology

#MatthewWilliams will use #IOTA blockchain technology. #Chicago-born Matthew Williams first made a name for himself as Lady Gaga’s creative director and a collaborator of Kanye West. In 2015, he founded 1017 #Alyx 9SM, whose luxe take on streetwear, fetish and LA subcultures has earned him a regular place on the Paris Fashion Week calendar, a 2016 LVMH Prize finalist nomination, and collaborations with Moncler, Nike and Dior Men. Now, Williams is taking on supply chain transparency with a blockchain-powered pilot programme in partnership with Avery Dennison and Evrythng - reports VOGUE BUSINESS. Advantages of implementing blockchain technology: - Alyx is bringing greater transparency to its supply chain by adding nine of its items to blockchain ledgers. - Brands can use blockchain to cultivate deeper connections between consumers and the products they buy, and combat suspicions of greenwashing. - Smaller labels can experiment with the technology by working with off-the-shelf providers. More detailed information on voguebusiness.com. Stay with us. The news release partner STEX.com.
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Info: https://www.voguebusiness.com/technology/1017-alyx-9sm-blockchain-matthew-williams