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Since starting life as a brewery, Brewdog has diversified and now operates a string of breweries on every major continent. Its latest offering, situated on the waterfront in London’s business heartland, will be its 38th in the UK alone and its seventh in London. When the Canary Wharf bar opens at 12pm on Friday, Oct. 19, the first 100 patrons will be treated to a bitcoin cash wallet containing anywhere between £12 and £100. They explained: “At Brewdog we have worked our entire lives to challenge perceptions and be bold and uncompromising; the developers and miners of cryptocurrency are exactly the same.” It continued:
When Brewdog was born, its founders, James Watt and Martin Dickie, hand-bottled their beers and drove bar-to-bar, selling them out of the trunk of their car. Theirs is a rags to riches tale, one of fighting against the man to becoming the man, while remaining true to the insurrectionary principles upon which the company was founded. The pair are receptive to new technologies, with Martin Dickie known to maintain a particular interest in cryptocurrency. Despite recording astonishing growth (recent estimates value the company at $1.7 billion), Brewdog has remained a spirited and outspoken company that has drawn attention for its viral marketing and innovative packaging as much as for its acclaimed and typically potent beers.
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