Brave Browser developer claims push notifications are opt-in Brave ads; users can earn up to 70% of revenue

Brave Browser developer claims push notifications are opt-in Brave ads; users can earn up to 70% of revenue

Facebook allegedly spying on its users via microphones and popping up adverts relating to users’ conversations is an urban myth and the rumor doesn’t seem to be fading. While ads are one of the best ways for a vendor to showcase its products, they can be a nuisance for end-users in terms of user data exploitation via third-party ads.

And that is where Brave Browser, which blocks ads by intermediaries and cookies, steals the limelight. The platform made headlines after it announced it was allowing users to earn revenue by clicking on promoted advertisements. This way, Brave Browser eliminates the peril of advertisement tech, while taking into account the privacy aspect that is so crucial to end users.

However, a Twitter user and Bitcoin writer, Kyle Torpey, pointed out today that the Chromium-based browser was sending him push notifications. He tweeted,

Apparently @brave is improving the web browsing experience by . . . sending ads via push notifications? pic.twitter.com/IlMWP28wJl — Kyle Torpey (@kyletorpey) July 12, 2019

Sampson, a web developer for Brave and its in-house Basic Attention Token [BAT], gave a clarification for the above query and stated that adverts via push notification are actually opt-in Brave Ads for which users can earn up to 70% of the total revenue in BAT tokens. Users who enable ads via Brave get better curated ones without malware, and can also disable them by opting out via Brave Rewards in the menu.

The publisher count accepting Brave Browse’s BAT, a token built on Ethereum blockchain, rose significantly to over 200,000. YouTube publishers contributed the most with 148,450, followed by 27,172 websites, and 11,451 on Twitter.

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