Bitcoin [BTC], Ethereum [ETH] and XRP among cryptocurrencies now accepted by Switzerland’s largest online retailer

Bitcoin [BTC] added another feather to its hat in terms of mass adoption as Switzerland’s largest online retailer, Digitec-Galaxus AG reported that the company has started accepting Bitcoin payments.

According to Swiss local news outlet, Watson, Digital Galaxus customers can now purchase from a range of 2.7 million products using Bitcoin [BTC], Bitcoin Cash [BCH], Bitcoin SV [BSV], Ethereum [ETH], XRP, Binance Coin [BNB], Litecoin [LTC], TRON [TRX], OmiseGO and NEO.

The announcement surfaced right after a team of software developers from the company engineered a new payment system. The cryptocurrency transactions can now be processed using crypto payment processor, Coinify.

The company, termed as “Amazon” of Switzerland, admitted that the main objective behind the introduction of crypto payments was to position itself as a forward-thinking company.

Oliver Herren, co-founder and Chief Innovation Officer of Digitec-Galaxus stated,

“Cryptocurrencies are fascinating and could become a relevant means of payment in e-commerce. We would like to support this development. We wanted to do that for a long time, but the effort was too long for a long time.”

Herren further explained the decision to introduce alternate means of payments. He said,

“Because you have some and you want to use them? Or because you can not turn them into real money because your bank does not accept the money? Just because you can do it? Or because you like to try new things?”

According to Digitec spokesman, Alex Hämmerli, the payment with cryptocurrencies would require a minimum of 200 francs [Swiss currency]. This would increase the likelihood of quicker payment confirmation for the customer. Hammerli did not mention any maximum amount.